WND Telecom

The essence of the SiRFstarIV breakthrough is its ability to continually maintain "better-than-hot-start" conditions in the GPS receiver for fast location fixes without having to be kept fully turned on all the time and draining precious battery power. Until now, designers of mobile devices were forced to completely turn off GPS receivers when not in use to conserve power, causing annoying start-up delays when a location application needed to get a new location fix quickly.

"I am very pleased that we are able to launch such a major, breakthrough technology so soon after our merger with SiRF," said Joep van Beurden, CEO of CSR. "Today's announcement significantly strengthens our GPS product offerings and our location technology portfolio."

According to Kanwar Chadha, Chief Marketing Officer for CSR and Founder of SiRF, people count on using their mobile phones and other mobile consumer devices just about everywhere, and expect pretty much the same of these devices' location functionality, and this was a critical consideration while developing the SiRFstarIV architecture. As a result, SiRFstarIV GPS receivers are more compatible with how consumers actually use these kinds of products, delivering a superior user experience by enabling handsets and other mobile devices to always get a fast location fix without significantly impacting battery life. SiRFstarIV's unique blend of high performance and low energy location-awareness modes opens the door to the more widespread use of GPS in digital still cameras and camcorders, hand-held games and a wide variety of portable consumer electronics devices.

The SiRF GSD4t host-based GPS receiver is available now in sample quantities, with production quantities planned for October.